Get your expanded text ads created with Karooya’s Expanded Text Ad Preview Tool, what opportunities lies for Microsoft after acquiring LinkedIn, how Bing is preparing for the changes announced during Google Summit, learn more about AdWords ad customizers and more PPC related articles in this week’s recap.
So, what would you do? If you say that 20 negative keyword lists with each having a limit of 5,000 keywords giving us a total 1,00,000 shared negative keywords, is sufficient, then what about this:
Earlier this week, we announced, the availability of Expanded Text Ads Preview Tool for Google AdWords. We have received useful and encouraging feedback for this tool.
Ever since Google announced an improved format of the text ads, marketers are excited about when the change will be rolled out from beta. With an increased character limit, one can benefit by adding more valuable content to communicate the message.
Bing shall soon provide an improved text ad experience, post the announcement made by Google, how SEOs need to pull up their socks with the expanded text ads taking most of the real estate. Also, get more insight on what potential the newly announced features have, how marketers must be prepared for demographic targeting, how voice search is resulting in ads being served for irrelevant queries.