Posted by & filed under PPC Roundup.

Here’s a recap of the all that happened in the PPC landscape last week. Google announced new innovations in GDN, understand how to use negative keyword list effectively, get a sneak peek into the SMX East session titled ‘Winning at mobile PPC’, convincing reasons to get going with mobile PPC ads. All this and more covered in this week’s PPC News.

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Posted by & filed under Google Ads Tips, Negative Keywords.

[Post Updated on 18 September 2019] The post was updated with screenshots from the new Google Ads Interface.

To ensure continuity of a result-driven PPC campaign, marketers need to keep on building their negative keywords. So, if you thought of creating negative keywords list once was enough, the answer is ‘Definitely Not’.

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