Here’s a recap of the all that happened in the PPC landscape last week. Google announced new innovations in GDN, understand how to use negative keyword list effectively, get a sneak peek into the SMX East session titled ‘Winning at mobile PPC’, convincing reasons to get going with mobile PPC ads. All this and more covered in this week’s PPC News.
Effectively manage your display campaigns, use custom labels to better your ROI, create remarketing list with Google Analytics Custom Dimensions and more articles on Gmail Ads, newly launched Customer Match and Universal App campaigns by Google AdWords.
[Post Updated on 18 September 2019] The post was updated with screenshots from the new Google Ads Interface.
To ensure continuity of a result-driven PPC campaign, marketers need to keep on building their negative keywords. So, if you thought of creating negative keywords list once was enough, the answer is ‘Definitely Not’.
With location targeting marketers can focus their ads towards audience their business wishes to cater. Further, they can track the performance of their ads in the locations targeted by reviewing the Geographic and User Location Reports.
Learn how to make your Google Shopping Campaigns effective, how to generate keyword ideas, how to set up audiences in your campaign, and more in the weekly coverage of PPC articles. Also, understand the role of Cost Data in AdWords Attribution Modeling.