Small businesses deter from investing in marketing initiative thinking that such a step might dilute their marketing budget. However, stringent steps if taken, makes some marketing options the best source to drive results for your business. One of such proliferating marketing option is pay-per-click advertising. If you haven’t yet thought it to be an option to invest on, we will share the reasons why it can contribute in helping you meet your business goals.
Learn about location bid adjustments, choosing the right bidding strategy for your PPC campaign, AdWords remarketing learner’s guide, the top shared AdWords posts and more in this week’s PPC News.
A range of changes announced throughout this year has impacted the paid search landscape. On one hand it offers customers with easy access to information that they are searching for and on the other hand, advertisers are given ample opportunities to showcase relevant content. Such actions brings about meeting customer expectations and helping advertisers have an upper hand in getting desired leads for their business.
A search term is used by marketers to ascertain whether they want to bid for that term to show their ad or block it from displaying their ads. As much bidded keywords play a pivotal role in running ads, negative keywords add on by controlling the ad from driving unwanted traffic and hence unwanted ad spend.
Don’t miss the top announcements of the year 2015 and learn which ones could be adopted for your PPC strategy the next year. Also, learn about the Smart Goals feature and how it may actually be a beneficial tool for your business. Know about the common mistakes made in call tracking, make PPC work for your business, the optimal AdWords CPC and more.
