Negative Keywords and your PPC campaign go hand-in-hand. It is close to impossible for your Google Ads account to function effectively without the use of negative keywords. There impact on overall performance is immense as it controls the unwanted clicks and increases the conversion rate.
Benefit from the changes made by Google in CPM campaigns and video campaigns, know how to make your MCC account clutter free, how to make the most out of the newly launched Customer Match, insight from expert on mobile PPC bidding and more. Read this week’s PPC news for the curated articles on PPC domain:
Here are two posts that highlight the importance of negative keywords.
With holiday season approaching advertisers plan to make optimal use of the rush and target customers to their business. This is the time that businesses can leverage their marketing strategies and help customers make shopping decisions from the myriad offers they are bombarded with. Marketers can take this opportunity to optimize their campaigns and maximize its impact on customers.
In the last week Google made few announcements on new features and has been testing new features to make advertisers benefit from the upcoming shopping season. Here are articles that help marketers plan better and optimally.