Learn how and why you should explore audience targeting, get hold of a useful AdWords script to identify ad groups that miss the opportunity offered by sitelinks extensions, update your merchant center product feeds easily with the help of newly lunched Feed Rules, what beta testing Google has been doing post removal of right rail ads. Know more about all these topics and many more in this Week’s recap of PPC news.
If you have missed out on all that happened in the PPC space last month, then here is a recap of the announcements made, useful AdWords scripts shared, digital marketing trends for first quarter and many more expert tips and suggestions.
This Bing Ads Webinar focuses on the aspects of entering new markets with your Bing Ads campaigns. Experts Kiran Moryani and Charles Chuang (Marketing Lead) break down their discussion into the four quintessential steps one should take when planning to go global. From knowing the audience to making your message locally relevant, from utilizing the growing platform of mobile to understanding the importance of seasonality. Here are some expert tips discussed in length for you to incorporate.
Unwanted keywords drive unwanted traffic that falls hard on the PPC pockets. To curb the flow of traffic via irrelevant keywords, Negative Keywords act as a savior. But using negative keywords goes with the caution of using it carefully and diligently so that in no way the prospects get blocked. Having defined the relevance of negative keywords in an earlier post, you might already be managing Bing Ads and Google Ads account together. In that case, making sure that new additions in your negative keywords are updated timely in the Bing account. To do so, importing the same helps reduce the effort of manually entering each negative keyword yourself.
Is it the right time to expand your PPC campaign? How to use Facebook and AdWords together to generate some astounding results? Get digital marketing insights from Merkle’s Q1 report. Use the AdWords Script to identify some of the common AdWords mistakes. All this and more covered in this Week’s PPC News.
