Conversions, an important metric of your PPC account, helps ascertain how many clicks resulted in an action (transaction, registration, inquiry form etc.) defined by you. We previously wrote an article about conversion in AdWords. Similar to AdWords, in Bing too you can define whether you wish to count each conversion action or unique ones.
This webcast hosted by MJ De Pallma has Bing’s Advertisers Science Team members Lars Hirch (Director of Advertiser Science at Bing Ads) and Frances Donegan-Ryan (SEM Pro Digital Marketing Manager) discussing about the value of Brand Bidding. This informative webinar shares useful insights on how to go about experimenting and building your brand bidding strategy to impact your SEM and SEO results.
Trends observed post removal of right side ads, how the change is impacting the organic search results, grab the takeaways from SMX West 2016 session, learn about the less explored AdWords Editor features and more in this Week’s PPC Edition.
Bing Ads recently shared the new and upcoming features in their API product roadmap, that will help advertisers effectively manage campaigns programmatically. Here’s the transcript of their Quarterly Call held in February 2016. Moderated by Tiffany Sanders, the brief was demonstrated by Bing’s program managers Kalyan Nanduru, Jamie Chung and Neha Mohan.
How the removal of right side bars will affect your account’s performance is what is being discussed all around. Here are couple of articles that discuss how to check the impact of this change? AdWords script to identify keywords losing out on clicks and optimizing bidding strategy to stay on top of the game. Other articles include new updations in AdWords Editor and Bing Editor. Also, Google introduced Deeplinking and expanded Smart Goals eligibility. All discussed in this Week’s PPC News.
