With Google Performance Summit having unfolded some major developments, the last week had the PPC domain flooded with opinions and insights on the announcements made and how they are/ are not a must-have for advertisers. Here is a peek into all that the Google Summit covered such as expanded text ads, demographic targeting and more, along with articles that discuss ad copy changes to improve your CTR, in conversation with Sundar Pichai, CEO Google, sharing conversions across multiple accounts and more.
The recent AMA session with Purna Virji, Bing Ads Training Manager, had her attending to questions related with voice search, how Bing Ads were innovating, the pain areas for PPCers and more. From her PPC experience of more than 10 years, Purna shares some valuable insights on the growing PPC space.
Hosted by MJ DePalma (SEM Pro Channel manager, Bing Ads), this workshop has Jamie Chung (Program Manager, Bing Ads) explaining how Upgraded URL’s simplifies ad tracking and improves URL management. Further he explains the features that advertisers must be prepared for when Upgraded URL’s gets rolled out. Learn the details in this workshop and get trained
AdWords script to find empty ad groups, an updated AdWords Universal App Campaign to help developers reach their app users, enhanced version of Bing Ads Editor launched, using structured data feed to enhance user experience, boosting your email marketing initiatives with Gmail campaigns and more. Get all these expert insights in the highly recommended list of PPC posts.
Learn about new data driven attribution model, measuring sitelink extensions performance, accessing Google Analytics insight on AdWords Express dashboard, links to Hero Conf session presentations, using dimension reports and more. All this and other PPC posts covered in this Week’s recap of PPC News.
