Before running a paid search campaign, we do our homework with regards to the targeted audiences, bidding, keywords and follow the best practices. But when you do not see the desired results, it’s a wake-up-call to pause and analyze your campaign. One of the performance metric to look into is the search impression share.
Read more »Advertisers have started being notified, that search terms report will be limited to terms that have significant searches and data. Ever since this update was noticed, PPCers have starting voicing their discomfort. From claims of it to be because of smart bidding to lack of transparency, here is what PPC experts around the globe are saying.
Read more »In this week’s PPCChat session, Julie F Bacchini discussed various topics such as the impact of ‘digital services tax’ on campaign strategy, preparing for iOS14 launch, RSA as default ad type, and more.
Read more »Here is a quick recap of what was trending in the month of August 2020. Facebook is preparing its users for iOS14 launch, Maximize conversion bidding in-app campaign, Google’s explanation on the unavailability of the “Text Ad” option from the ads dropdown, Removal for less used targeting options in Facebook, Key highlights of Tinuiti’s Google Ads benchmark report and more.
Read more »Edition of this week’s PPC News is here. Asset performance ratings for RSA, Quora Ads for agencies, Impact of iPhone’s iOS 14 operating system on Facebook’s in-app advertisers, Increased active viewers of ad-supported OTT content on Amazon Advertising, and more.
Read more »
