Welcome to this week’s PPC News edition! New privacy feature announced by Apple in WWDC event, Google is testing its feeds in App campaign feature, Strategies for Reviewing Auto-Placements, Microsoft launches a free Search and Social campaign management platform for SMBs and more.
PSAC20 Video Index, How To Save 20% on New Memberships and Thanks PSA! – In PSAC20 virtual event which was held on 12th,13th, and 14th May 2020, knowledge has been shared on Paid Search learning and how you can save 20% on all new PSA memberships.
Apple Just Crippled IDFA, Sending An $80 Billion Industry Into Upheaval – Great move by Apple for user privacy. In WWDC event, a number of new privacy features were announced and among them is AppTracking Transparency framework. Learn more about this feature in this blog post written by John Koetsier.
Update on the move to Impression Share bid strategy – Existing campaigns using Impression Share Bid Strategies will automatically switch over to use the Target Impression Share strategy in the next few weeks.
Deliver more relevant and helpful ad experiences with feeds in App campaigns – Google is testing its “feeds in App campaign feature” in beta where advertisers saw 6 percent more installs from Google.com and 17 percent more in-app actions.
Google to see first U.S. revenue decline, including paid search, says forecaster – As per eMarketer’s newly revised digital ad forecast, Google’s net U.S. ad revenue will decline this year by 5.3% including paid search. Greg Sterling sheds more light on the same.
Strategies for Reviewing Auto-Placements on the GDN: Part 1 – Content – Automatic placement reports on GDN helps to find sites to exclude to make sure we’re optimizing for performance but it is very time-consuming. In this first part, Michelle Morgan helps us to focus on Content Considerations
Sessions from leaders in search marketing technology – SMX Next has made available live discussions with Search Engine Land experts and 40+ sessions from leaders in search marketing technology on their portal until July 31st, 2020. More insight here.
Microsoft launches a free Search and Social campaign management platform for SMBs – Microsoft’s Digital Marketing Center is creating a platform to help small and medium-sized businesses manage digital campaigns across multiple networks from one interface. Ginny Marvin sheds more light on the same.