Welcome to this week’s PPC News recap! Microsoft Advertising’s announcement regarding experiments, Key highlights of Merkel’s Quarter 2 Digital Marketing report, Announcement of expanded format for Dynamic Search ads in Microsoft Advertising, Regarding Google’s average position sunset and more.
Introducing Pinterest Ads on the Go – Pinterest is introducing Mobile Ad tool which will help advertisers to create and manage ad campaigns on a mobile device, at any time. Learn more in this article.
Make your ads stand out with expanded Dynamic Search Ads -Announcement from Microsoft Advertising regarding an expanded format for Dynamic Search ads which include an additional description field and longer dynamically generated ad titles.
Recent LinkedIn Updates You May Have Missed – A brief article by Andrea Taylor helping us to keep a track of all the updates and trends from LinkedIn in the month of July.
Which bid adjustments work with my bid strategy on Google Ads – An informative post by Frederick Vallaeys explaining his findings about bid management and bid strategies and which bid management strategies will work with which bid adjustments.
Referral Marketing: The Secret to Competitive Advantage – In this blog post, Ana Gotter helps to understand why Referral Marketing is so important and ways to build a strong referral program.
Experiments: Test your campaign changes with confidence – Microsoft Advertising’s announcement regarding experiments which helps to test the changes done in your campaign with confidence. More insight here.
YouTube Masthead now available with CPM buying – With the help of YouTube Masthead ads, advertisers can increase their reach. Google has made this available for all advertisers globally to buy on a CPM basis. Learn more in this blog post.
5 Less-Than-Obvious LinkedIn Targeting Tactics to Start Using Today – Targeting is the most important part of any marketing strategy and it has to be done properly. Steve Kearns sheds light on 5 LinkedIn targeting tactics to reach to the right audience.
Merkle | Q2 2019 Digital Marketing Report | Key Highlights – Get an insight of some of the key highlights of Merkel’s Quarter 2 Digital Marketing report here.
Sunset of the Average Position Metric in AdWords and Google Ads APIs – Google will sunset its Average Position metrics on September 30, 2019. This brief post will shed light on the changes we can expect once the metric is gone.
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