Recent update by Google allows users to mute reminder ads, learn how shopping and paid search campaigns go can benefit from each other, understanding and including user intent to find keyword ideas, machine-learning now available for native in-feed ads and more in this week’s PPC News recap
Let machine learning create your In-feed ads – After having launched Native Ads last year, Google brings machine learning to in-feed ads to help businesses save their time and give their users a better experience.
The Art and Science of Conversion Tracking on Bing Ads webcast Q&A – Here are the answers to some of the questions asked during the Bing Ads webcast, that discussed about conversion tracking in Bing Ads and how it helps measure impact.
Google Lets Users Mute Repetitive Remarketing Ads – Matt Southern shares details about a recent update by Google, where users can mute ads that are being shown to them as part of reminder ads by advertisers.
5 Social Media Marketing Trends Every Business Should Know About For 2018 – Learn about the social media marketing trends that businesses must be aware of to help meet their marketing objectives.
How to Identify Keywords That Signal Shoppers’ Intent – Armando Roggio discusses the ways to improve keyword ideas by identifying the intent of the target audience and including that intent in the your keyword research.
Here’s How the Google Speed Update Could Impact Your Site (& AdWords Account) – As a result of the Google speed update, page speed will become a major ranking factor in mobile searches. Allen Finn discusses the things that you must do for your SEO and PPC efforts to stay unaffected.
5 New Year’s resolutions for your PPC campaigns – Mona Elesseily shares insights to help shape up your PPC campaign in 2018. Try out these 5 key features and action items that you can undertake to give your PPC account the boost it needs.
Tracking Phone Calls with Bing Ads Offline Conversion Import – Here is the step by step guide shared by Tim Jensen, to add call conversion data to your Bing Ads account with the help of the offline conversion report option.
4 WAYS TO CONNECT YOUR PAID SEARCH & SHOPPING CAMPAIGN EFFORTS – Jacob Brown shares how Paid Search and Shopping campaigns can learn from each other and make eCommerce businesses benefit profoundly if used in the right way. Learn more.
PPCChat | Coping With Change – Dealing With Platforms’ Whims | Jan 23, 2018 – Here is the screencap of this week’s PPCChat session hosted by Julie F Bacchini where she put across a range of questions coping with changes in the PPC platform, how to stay informed about it, steps to take when a change is announced and more.
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