Google Ads for Amazon Products: Budget & Bidding Strategies

Posted by & filed under Amazon Ads, Google Ads Tips.

In our continuing series on running Google Ads for Amazon products, we’ve covered campaign structure, keyword selection, and ad copies. Now, let’s dive into one of the most crucial aspects of paid search success—budgeting and bidding strategies. Choosing the right bidding approach ensures that your ads reach the right audience while maintaining profitability.

Google Ads for Amazon Products: Campaign Targeting Strategies for Maximum ROI

Posted by & filed under Amazon Ads, Google Ads Tips.

When running Google Ads for Amazon products, precise campaign targeting is crucial for reaching the right audience and maximizing your return on ad spend (ROAS). Amazon sellers face unique challenges, such as limited conversion tracking and no direct access to customer data. This makes it even more important to optimize your targeting strategy to ensure… Read more »

Case Study: Optimizing Google Ads for Amazon Sellers with Portfolio Bidding

Posted by & filed under Amazon Ads, Google Ads Tips.

For Amazon sellers advertising on Google Ads and Bing Ads, achieving consistent performance can feel like navigating a maze. A significant challenge lies in the inability to send conversion data from Amazon back to these ad platforms. This limitation makes native automated bidding strategies such as Maximize Conversions or Target ROAS, ineffective since they rely on… Read more »