Promoting your Amazon store through Google Ads is a powerful strategy to drive targeted traffic and increase sales. This combination offers a dynamic way to grow your brand, enhance visibility, and boost conversions. and maximise sales opportunities.
Posts Categorized: Amazon Ads
Digital Ads Benchmark Report by Tinuiti | Q4 2024 | Key Highlights
The Q4 2024 Benchmark Report from Tinuiti reveals the latest trends shaping digital advertising. Leveraging anonymized campaign data, the report provides a platform-by-platform breakdown—including Google, Meta, and Amazon—helping brands stay ahead in a competitive landscape.
Case Study: Optimizing Google Ads for Amazon Sellers with Portfolio Bidding
For Amazon sellers advertising on Google Ads and Bing Ads, achieving consistent performance can feel like navigating a maze. A significant challenge lies in the inability to send conversion data from Amazon back to these ad platforms. This limitation makes native automated bidding strategies such as Maximize Conversions or Target ROAS, ineffective since they rely on… Read more »
How Amazon Sellers Can Use Affiliate Marketing to Promote Their Products and Store
Tracking the performance of your marketing campaigns is crucial for optimizing your efforts and Amazon Attribution provides a robust solution to measure the impact of external traffic on your product pages and storefront. This post delves into the step-by-step process of creating effective attribution links, guidelines for choosing the right URL formats, and strategies to… Read more »
Google Ads for Amazon Products: Ad Copies & Ad Extensions
This blog post will focus on crafting effective ad copies and utilizing ad extensions to maximize the performance of Google Ads campaigns for Amazon products. It builds on the previous posts that covered campaign structure and keyword strategies.
