SMX East was held between Oct 24 & 25, 2018 where marketers across the globe shared presentations about search marketing, SEO and SEM. Here we list down some of the presentations given about Paid Search
Posts Categorized: Google Ads Tips
Things Still Not Known About Negative Keywords
Few years back we had created a Negative Keywords Quiz, to check the scale of familiarity and understanding of negative keywords. We thought, it would be great to look into the responses and derive some findings out of it. Here is what we found.
Updating Original Campaign After The Experiment In Google Ads
Running an experiment helps determine the outcome of an alternate set of settings that you have not yet gone live with. It makes testing easy without disrupting the current flow of your campaign and hence is a value addition.
[Product Update] Expanded Text Ad Preview Tool Updated
To give advertisers more room for adding information, Google Ads updated the Expanded Text Ads with an additional headline and description .
Twitter Response – Exact Match Close Variant Update
Google Ads announced that exact match type will now also apply for terms with similar intent. The PPC space has since been flooded with opinions about this change. Here is how PPCers responded when this update was announced.
