Negative keywords restricts your ad from showing for irrelevant search queries. But, when your ad will be triggered is decided by what negative keyword match types you choose.
Posts Categorized: Google Ads Tips
Improving Competitiveness via Auction Insights Report
Identifying your competitors and knowing how their ads are performing vis-à-vis yours can help you take strategic steps towards improving your competitiveness. Google Ads Auction Insights Report is the key to keep track of your competition.
Broad Match Modifier Examples
[Update as of 14th July 2021] – Starting in late July, advertisers will no longer be able to create new broad match modifier keywords. Read about the update here.
How To Outrank AdWords Competitors With Target Outranking Share?
[Update as on 18 October, 2019] – Target Outranking Share and Target Search Page Location bidding strategies have been discontinued from June, 2019.
9 Quirks of AdWords Experiments That You Should Know
AdWords Experiments helps advertisers do Campaign A/B testing without making changes to the original campaign. If you have tried it out, then you know the perks of it. But there are a couple of aspects unknown yet important to know, for successful execution.
