The new message extension has opened the prospect to reach out to audience that prefer the mode of messaging over calling or who are just scrutinizing a marketer and the business offering before taking the final plunge.
Posts Categorized: Google Ads Tips
Mobile Marketing & Measuring its Success
Building on the micro-moments is what Google’s focus point was during their keynote session last year. The prospect of mobile marketing was speculated to be humongous along with a recurring deterrent – How to measure mobile success?
Merkle | Digital Marketing Report Q4 2016 – Highlights
Merkle released the Q4 2016 Digital Marketing Report, covering some of the major findings in Paid Search, Organic, Social Media. We have picked some of the key highlights of the report in this post.
6 Strategies To Track & Stay Ahead of AdWords Competitors
We have updated this post. To keep this content aligned with the latest PPC practices, tools, and competitive analysis approaches, we recommend referring to our newer and more relevant guide: PPC Competitor Secrets: How to Monitor, Analyze & Track Their Google Ads
AdWords Message Extension Conversion Tracking Software
Ever since Google officially accepted that more Google searches were taking place on mobile than on computers, there have been an array of product updates introduced to support mobile searches. One of such announcement made was the launch of Click to Message Extension.
