Merkle released the Q4 2016 Digital Marketing Report, covering some of the major findings in Paid Search, Organic, Social Media. We have picked some of the key highlights of the report in this post.
Posts Categorized: Google Ads Tips
6 Strategies To Track & Stay Ahead of AdWords Competitors
We have updated this post. To keep this content aligned with the latest PPC practices, tools, and competitive analysis approaches, we recommend referring to our newer and more relevant guide: PPC Competitor Secrets: How to Monitor, Analyze & Track Their Google Ads
AdWords Message Extension Conversion Tracking Software
Ever since Google officially accepted that more Google searches were taking place on mobile than on computers, there have been an array of product updates introduced to support mobile searches. One of such announcement made was the launch of Click to Message Extension.
Important AdWords Scripts Released in 2016
We recap some of the helpful scripts released this year, that could help in automating some of the key tasks in your AdWords account.
AdWords Account Audit Checklist Part 3 – Ad Extensions, Targeting & more
In the Part 3 series of the audit checklist we bring to you some of the top things to keep a note of while auditing your AdWords account for ad extensions, shopping campaigns, RLSA & more.
