While Google made the announcement of removing right side rail ads, David Szetela spoke with Matthew Umbro, Senior Account Manager at Hanapin Marketing and the Founder of PPCChat, on how this change will impact the PPC advertising world and how advertisers will need to rebuild their bidding strategy to stay at the top-of-the-game. You can… Read more »
Posts Categorized: Google Ads Tips
Weekly PPC News – Right Side Ads Removed From Google SERP
With Google removing the right side ads from desktop search results, the PPC domain has been flooded with opinions and views about how this will effect PPCers. This Week’s PPC News update covers that aspect, as well as remedies to tackle some of the hurdles attached with it. Other than that learn about the new… Read more »
How To Do Bulk IP Exclusion in Bing Ads?
In Bing, campaign exclusions lets you restrict your ads from showing for specified locations, websites (website exclusion), IP addresses (IP exclusion) and keyword exclusion (negative keywords). The reason why you would want to opt for such exclusions is because either it is not your target audience or are unrelated with your business.
Weekly PPC News – 4 Ads On Top Of Search Results Page
With Google removing the ads on the right side of its desktop search results, marketers can see a big change in performance with the displayed ads at the top page being updated to 4 ads. Get more details about this change and other articles in the PPC domain in this Week’s PPC recap.
Did 2016 start on a good note?
Compared to the last year, how did we fair this year? Here’s a comparison of campaign and keyword performance from one of our PPC accounts to determine whether this year holds more of good news or bad. The findings suggest that the year did start on a fairly good note with improved click rates and… Read more »