The recent AMA session with Purna Virji, Bing Ads Training Manager, had her attending to questions related with voice search, how Bing Ads were innovating, the pain areas for PPCers and more. From her PPC experience of more than 10 years, Purna shares some valuable insights on the growing PPC space.
Posts Categorized: Google Ads Tips
Bing Ads Ad Extensions vs AdWords Ad Extensions – Sitelinks, Calllout, Location & more
Sometimes the ad copy isn’t sufficient enough to connect with your audience. To help advertisers share additional pieces of information in AdWords and Bing Ad, ad extensions provides the options depending on what you want to show. For example, if you wish to direct customers to your store you can use the location extension, similarly if… Read more »
[Transcript] Tracking Conversions On a Website With AdWords
How your campaign is performing can be determined easily with the help of conversion tracking. This tool not only helps you track a conversion action (purchase or filling up a form etc.), but also helps you carve your business objectives better (sales oriented or leads oriented). AdWords recently published a video tutorial that takes advertisers through the nitty-gritties… Read more »
Hero Conf 2016 Philadelphia – Session Presentations
The latest Hero Conf session was held at Philadelphia from 25th April to 27th April. If you missed any of the sessions or didn’t get a chance to attend the conference, then here is a list of presentation given by PPC experts.
5 Things To Learn From Melissa Mackey’s AMA Session
Melissa Mackey, Search supervisor at Gyro and publisher of BeyondThePaid, a PPC-focused blog, recently answered an array of interesting questions on Reddit’s ‘Ask Me Anything’ session. A popular face in the PPC world, Melissa’s session was packed with questions ranging from ‘what made PPC the best option’ to ‘her experience with handling B2B accounts’.
