This webcast hosted by MJ De Pallma has Bing’s Advertisers Science Team members Lars Hirch (Director of Advertiser Science at Bing Ads) and Frances Donegan-Ryan (SEM Pro Digital Marketing Manager) discussing about the value of Brand Bidding. This informative webinar shares useful insights on how to go about experimenting and building your brand bidding strategy to impact your SEM… Read more »
Posts Categorized: Microsoft Ads
Bing Ads API Quarterly Call – Feb 2016
Bing Ads recently shared the new and upcoming features in their API product roadmap, that will help advertisers effectively manage campaigns programmatically. Here’s the transcript of their Quarterly Call held in February 2016. Moderated by Tiffany Sanders, the brief was demonstrated by Bing’s program managers Kalyan Nanduru, Jamie Chung and Neha Mohan.
How To Find Right Device Bid Modifiers in Bing Ads?
Now that you have created your campaign, scrutinized your keywords and are through with A/B testing of your ad copy, you might be interested in knowing how your campaigns are performing. Bing Ads lets marketers customize their reports to determine what’s working and what’s not. When you are creating your customized reports you might have a couple… Read more »
How To Do Bulk IP Exclusion in Bing Ads?
In Bing, campaign exclusions lets you restrict your ads from showing for specified locations, websites (website exclusion), IP addresses (IP exclusion) and keyword exclusion (negative keywords). The reason why you would want to opt for such exclusions is because either it is not your target audience or are unrelated with your business.
Checklist For Bing Campaigns After Importing AdWords Campaigns
Advertisers vie to stay ahead of their competitors. Having explored the PPC scope in AdWords, the next step that most businesses prefer to take is to start advertising on Bing too. A feasible decision here is to import your already performing campaigns to Bing and get started with it. But if you thought that by… Read more »
