Unwanted keywords drive unwanted traffic that falls hard on the PPC pockets. To curb the flow of traffic via irrelevant keywords, Negative Keywords act as a savior. But using negative keywords goes with the caution of using it carefully and diligently so that in no way the prospects get blocked. Having defined the relevance of negative… Read more »
Posts Categorized: Microsoft Ads
[Transcript] Insurance & Banking 2016 Insights – Bing Ads Webinar
Greg Woods and Laura Smith from Bing Ads team share their valuable insights and findings from two of the verticals studied, Insurance and Banking. Learn about how CPC, CTR, mobile growth has evolved in comparison to Google.
[Transcript] The Science of Excel For PPC Marketers With Bing Ads
Bing brings the third webcast in their ‘Advertiser Science Series’, the agenda for which was to discuss the tips, and tricks for harnessing the power of Excel. MJ De Palma hosts this session along with Eric Couch from Bing’s team. Master the art of excelling in Excel with this webcast and learn how to turbo… Read more »
[Transcript] Bing Ads Advertiser Science Series – The Kevin Bacon Approach to Keyword Attribution
Bing Ads Advertiser Science has come up with another webinar that focuses on keyword attribution explained with the ‘Six Degrees of Kevin Bacon’. Now if you are wondering much on how Kevin Bacon got termed here, you must go through this webinar for the explanation. Learn about what the approach is, how you can expand your keywords… Read more »
Using Bing’s Share Of Voice Report To Recover Lost Impressions
Witnessing a slump in your PPC campaigns and unable to ascertain what is leading to that? You can take help from Bing’s customized reports that helps you get insight into where your impressions are losing out on and what steps you can take actions to control further loss. This information is shared by the ‘Share… Read more »
