[Update as of 14th July 2021] – Starting in late July, advertisers will no longer be able to create new broad match modifier keywords. Read about the update here. Broad Match Modifier match type reaches more audience than phrase match type but is more restrictive than broad match type. So, if you want to reach more… Read more »
Posts Categorized: Negative Keywords
How To Increase Keyword Impressions In Google Ads?
An ideal practice to drive relevant conversions from your ad is to identify the right keywords. And improving impression share for the relevant keyword optimizes your CTR and conversion performance. So, how do you work out maximizing your keyword impressions?
Google Ads Search Campaign Checklist
While creating new search campaign, advertisers must do a quick sanity check. It helps cover up any bloopers and unblock any potential opportunities that were unseen while creating the campaign.
AdWords Negative Keyword Match Types – Best Practices
Negative keywords restricts your ad from showing for irrelevant search queries. But, when your ad will be triggered is decided by what negative keyword match types you choose.
Google Ads Account Audit Checklist Part 2 – Campaign Budget, Keywords & more
In continuation to the Audit Checklist – Part 1, here is the Part 2 series that will cover the top things to look under your budget, ad group, ad and keywords while auditing your account.
