Karooya Blog Blog
Karooya Blog Blog

PPCChat | Paid Search & Paid Social – Working Together | 27th Oct 2020

Posted October 28th, 2020 by Kirti & filed under PPCChat.

This week’s PPCChat discussed about using search and social together, the channels being used for generating awareness, acquiring and retargeting customers and a lot more. Hosted by Julie F Bacchini, here is the screencap of the session.

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Weekly PPC News – Tweet Creation Process in Ads Manager, Impact of Google Ads Search Term Report Change and more

Posted October 26th, 2020 by Amita & filed under PPC Roundup.

Here is a recap of this week’s PPC News edition! Discover deal seekers with Google Ads new features, Set up Microsoft Ads event tracking, Respond to real-time holiday demand with Smart Shopping campaigns, Google Ads search terms report change & Its Impact, and more.

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Google Ads ‘Search Terms Report’ Change & Its Impact – A Case Study

Posted October 23rd, 2020 by Kirti & filed under Google Ads Tips.

It’s been a month since Google announced limiting the search terms report with terms having significant data, leaving everyone shocked. We looked into two of our accounts to analyze what impact this change has had.

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PPCChat | What Does Antitrust Mean For PPC (If Anything)? | 20th October 2020

Posted October 21st, 2020 by Amita & filed under PPCChat.

In this week’s PPCChat session, host Sam sought experts’ reactions on the recent news regarding the justice department suing Google for violating federal antitrust laws, its effect on the entire tech industry & how it is affecting the PPC industry.

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Weekly PPC News – Google Tests Local Ads in Maps Auto-Suggests, PPC Brand Safety 2020 and More

Posted October 19th, 2020 by Amita & filed under PPC Roundup.

Here is a recap of this week’s PPC News edition! Google is testing local ads in maps auto-suggests, PPC brand safety 2020, Updates on automated bidding strategies in Microsoft Advertising, Amplify your holiday marketing with Amazon Attribution, and more.

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