Welcome to this week’s edition of PPC News! Facebook relaxes ban on ads for non-medical masks, Things we learn about automated bidding in this pandemic, How to do better display advertising during COVID-19, Track multiple conversion events in Google ads, and more.
Read more »You might notice that there has been significant change in your account performance but what led to it was a question that would require some deep study. Google’s Explanations feature solves this problem.
Read more »In this week’s PPCChat session, experts shed light on the differences they are noticing in the Google Ads keyword matching, What are experts doing to mitigate the impact of the looser matching, What kind of audiences they are currently using in Facebook and more. This week’s session was hosted by Julie F Bacchini.
Some negative keywords are common across campaigns primarily because of there irrelevance to the business. If there are such common sets of negative keywords, ideally one should consider using Negative Keywords List, but we still look into how to copy the negative keywords on Google Ads Interface as well Ads Google Ads Editor.
Read more »Welcome to this week’s PPC News recap! Understand changes in conversions, How to get PPC ad messaging right, Pay for conversion in Google display campaign, Google featured snippets updates and more.
