Google releases its financial result every quarter, giving us insight into how they have progressed. They used to share paid-click and cost-per-click information on Google Properties along with other results. As of late, they have discontinued sharing that data.
Hosted by Julie F Bacchini, this week’s PPCChat session was focused on the client’s expectation from PPC audit, Formal checklist while performing audits, General advice on doing audits and more.
Welcome to this week’s PPC News recap! Differences Between Google Ads and Microsoft Advertising, Ways to Manage Placements For Your Google Ads Display Campaigns, Quora announces two new features to help you measure and attribute conversions and more.
Some don’t put much heed to what match type to use for their keywords. However, this is as much a crucial task, as what benefit would one get by running a campaign that is not targeted properly.
Read more »This week’s PPCChat session was hosted by Julie F Bacchini where she sought experts’ views on plateaus in performance, what are some things PPCers can try in that dreaded plateau phase, any theories about what causes plateaus and more.
