Negative Keywords simplify the task of getting relevant traffic to your website. So instead of wasting money on unwanted clicks you can add terms as negative keywords if they are irrelevant or are low performing. But, it requires a lot of time and effort to understand which terms need to be listed as negative keywords. The impact it may have on your account is immense. So if you aren’t sure about a search term then you must do a little study before considering it irrelevant.
PageFair in collaboration with Adobe has released their third annual report on Ad Blocking. Ad Blocking blocks the interface between the web browser and ad service provider. The popular ways to do so is through ad blocking extensions such as AdBlock Plus and AdBlock, DNS or VPNs solution etc. This report shares insight on how Ad Blocking software usage has been growing, its regional and global impact and how it is affecting the mobile advertising space.
This Week the PPC landscape saw Google announcing new bidding strategies for Shopping Campaigns, simultaneously Bing announced couple of changes in Bing’s Merchant Center. There are some useful insights shared on how Google’s Shopping Campaigns have been affecting businesses and on the shopping trends that crop from e-commerce sites. All this and other informative posts enlisted for your reference.
In August 2014, Google ignited spark, when they axed the option of Close Variants. Many were infuriated of not being given the choice to SELECT whether to opt-in or opt-out of close variants. Majority of marketers were dissatisfied with this decision.
Yes, Broad Match Negative Keywords are a great way to combat unwanted traffic, but only if it is used in the correct fashion. Much like positive keywords broad match negative keywords also cover a wide spectrum of search queries. The context though is different. With broad match positive keywords you want to reach as many search terms possible and with broad match negative keyword you would want to block as many queries as possible. However, this general understanding doesn’t apply practically.