Posted by & filed under PPC Roundup.

This Week the PPC landscape saw Google announcing new bidding strategies for Shopping Campaigns, simultaneously Bing announced  couple of changes in Bing’s Merchant Center. There are some useful insights shared on how Google’s Shopping Campaigns have been affecting businesses and on the shopping trends that crop from e-commerce sites. All this and other informative posts enlisted for your reference.

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Posted by & filed under Google Ads Tips, Keywords, Negative Keywords.

Yes, Broad Match Negative Keywords are a great way to combat unwanted traffic, but only if it is used in the correct fashion. Much like positive keywords broad match negative keywords also cover a wide spectrum of search queries. The context though is different. With broad match positive keywords you want to reach as many search terms possible and with broad match negative keyword you would want to block as many queries as possible. However, this general understanding doesn’t apply practically.

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Posted by & filed under PPC Roundup.

Google introduced new features in AdWords app and Display Campaigns, along with the announcement of Reports Editor, to be launched few months down the line. Other informative articles discuss how to improve CTR, highlights of the AMA session with Brad Geddes, why you should bid on brand terms and PPC mistakes to avoid making.

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