Welcome to this week’s PPC News recap! Recent Google change that affects your Ad Testing & Management, How to run a limited-time offer on Facebook Ads, AI and Machine learning to reach your Google search campaign goal, Major announcements by Amazon in the year 2019 and more.
Amazon is soaring high in the digital world, updating its advertising platform with new features that enables advertisers to reach the right audiences and grow business. The year 2019 was quite thrilling for Amazon as it extended its reach to new countries and developed new targeting options.
Though Google and Microsoft Ads are identified as major PPC platforms, the social media advertising platforms are not far behind. And with the changes that they have been making, they have established themselves as the next hotspot for advertising.
This week’s PPCChat was hosted by Courtney Cox Wakefield where he discussed the importance of inclusive campaigns, how to communicate inclusivity in campaigns, integrate targeting into your PPC campaigns to promote inclusivity, how can you convinced clients to invest in inclusive PPC campaigns and more.
Here is the list of top PPC experts who are zealous bloggers and always share their knowledge on PPC. One can improve his PPC techniques with their case studies and guides. It is an amazing idea to follow them to remain updated with the day-to-day PPC tasks.
