Merkle released its Digital Marketing Report for Quarter 1, last week. We elaborate some of the key findings from the report in this post.
New digital marketing report for Q1 released by Merkle, adwords script to improve your ad’s performance, recently announced LinkedIn features, updates made in Bing Ads keyword opportunities and product feeds,overlooked AdWords metrics to put to practice and more in this Week’s ppc news recap.
With Bid Adjustments advertisers can optimize their campaigns for audiences in preferred or performing locations, device or time. By Adjusting the bids to show ads where the audience is (Location), on the device they mostly use (Mobile or Desktop) at a specific time of the day (Ad Scheduling), advertisers can drive more relevant clicks to their business.
Bunch of AdWords Scripts shared to help advertisers copy campaign audience across multiple campaigns, to help identify performing and poor ads from your AdWords account and to pause or enable your campaigns when there is a considerable price difference between yours and competitors price. All these scripts and more PPC news in this week’s recap.
Update on 19th July, 2018: This script now supports Responsive Search Ads as well.
Update on 29th Nov, 2018: This script now enables assigning a label to poor performing ads.
Update on 29th January, 2019: This script now supports 3rd Headline and 2nd Description for Expanded Text Ads.
All ads are not created equal. When you create multiple ads in an ad group, there are certain hypotheses you go with. You may wish to emphasize on call to action in one ad. You may highlight different USPs in different ads. You may want to talk about the offers on certain products and services. You want to put those ads out there see which ones resonate with your audience the most. You may not know which ads will perform the best or how much better the best ad(s) can perform compared to other.
