Google ensures users get to see relevant ads and not the ones for which advertisers pay most. To make sure that this objective is met, quality score play a pivotal role. But tracking down your quality score for individual keywords might be utterly time consuming. To simplify the process, we have an AdWords Quality Score script that gives an account summary of each keyword vis-a-vis the quality score components.
From making price extensions available on all devices to expanding the reach of exact match keywords, from a script to help you manage bids by keyword match type to a free tool for tracking your message extension conversion. This quarter saw some groundbreaking announcements, expert tips, guide to gear advertisers for the year ahead.
Google is taking actions to ensure brand safety for advertisers, Bing Ads monthly budget is scheduled to migrate to daily budgets this month, new ad extensions released by AdWords, experts talk about exact match type and more discussed in this week’s PPC news.
2 years after the opt-in option for close variants in Exact Match and Phrase Match keywords was updated, a recent announcement intends to open Exact Match keywords to more search queries. This new change includes rewording and reordering of your exact match keywords, making exact match less restrictive.
Improving Quality Score can be a tedious task if you are not sure of what to improve and how. As known, the major contributors to determine the QS are CTR, landing page experience and ad relevance.
