AdWords Script to Find Poor Performing Ads

Posted by & filed under Expanded Text Ads, Karooya's Google Ads Scripts, Responsive Search Ads.

 

Update on 19th July, 2018: This script now supports Responsive Search Ads as well.

Update on 29th Nov, 2018: This script now enables assigning a label to poor performing ads.

Update on 29th January, 2019: This script now supports 3rd Headline and 2nd Description for Expanded Text Ads.

 

All ads are not created equal. When you create multiple ads in an ad group, there are certain hypotheses you go with. You may wish to emphasize on call to action in one ad. You may highlight different USPs in different ads. You may want to talk about the offers on certain products and services.  You want to put those ads out there see which ones resonate with your audience the most. You may not know which ads will perform the best or how much better the best ad(s) can perform compared to other.

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Expanded Text Ads Truncation and How It Affects Your Ad Message?

Posted by & filed under Expanded Text Ads, Google Ads Tips.

With the launch of Expanded Text Ads, Google Ads and Bing Ads gave more room to the ad messaging. However with the additional space, there is a possibility of your ad messaging being truncated for certain device types. This is done to improve the user’s search experience. Whether you ad will be truncated or not can be viewed in the ad preview while creating your ad. Though this should be a rare circumstance, however the likelihood of it happening is more in desktop search results.

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