Here are the top PPCChat discussions from this year, where experts share their views and opinions on the topics of interest such as New AdWords UI, Google Analytics, Facebook Advertising, Trends for 2019 and more. Get expert insights fom these discussions and explore the opportunities as revealed in all these chats.
New AdWords (now Google Ads) Interface
2018 gave birth to a new interface for Google Ads users. This became a hot discussion topic in PPCChat space. A PPCChat session held earlier this year, takes a tour of the features such as Ad Extensions, Overview tab, Audience and Demographics tab etc., while another session discussed about coolest feature introduced in the new UI, how PPCers are dealing with roadblocks, suggestions they would like to give Google Ads team etc.
PPC Guide
For beginners or those contemplating entering this industry, learning from your contemporaries is a way to get started. Here are 2 PPCChat discussion that shares PPCers experience, what advice they have to give to newbies, skill set required to succeed in PPC and more.
There is another interesting PPCChat session that beginners might be interested in. The session discussed about the common misconceptions about PPC, what they wished they understood better, the aspect they wished everyone would understand about PPC
Social Media Advertising
Apart from Google Ads and Bing Ads, social media PPC has become a must-have part of a marketer’s strategy. Here are the PPCChat sessions that discuss about Facebook and Instagram and LinkedIn Advertising. Learn from here about what works and what doesn’t and get started, if you haven’t yet.
What Key Trends Will Prevail in 2019?
In this PPCChat session PPCers give their thumbs up to trends for the year 2019, with additional insights into how advertisers use it, any challenges observed, how the trend will fair in the coming year etc. Yet another discussion took place later this year, that rounded up how the year 2018 went by in the PPC space, the biggest change and worst change introduced, which change impacted them and their clients
YouTube Advertising
Another platform that is evolving to meet the user and advertiser’s expectation, YouTube is a thing of the future. There were two PPCChat sessions held this year that discussed about when advertisers decide to opt for advertising on YouTube, targeting tactics, brand safety, what features they liked there,how impactful the platform is for a brand and more.
Control Over Close Variant Change & Keyword Match Types
Google gave PPCers a hot topic to discuss in form of the Exact Match Close Variant change, where now it matches to similar intent terms too. In this PPCChat discussion PPC experts discuss about this change, using scripts to control match types, role of keywords and more.
Key Insights Into Bidding Strategies
This PPCChat session discussed about bidding strategies, using manual vs automated bidding, discussing each of automated bidding strategies (eCPC, Target ROAS etc.)
Google Analytics Contribution To Paid Search
PPC experts discussed about Google Analytics, using it to improve paid search campaigns and remarketing campaigns, building audiences and more in this PPCChat sesion.
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