Posts By: Kirti

Many Amazon sellers use Google Ads or Microsoft Ads to drive traffic directly to their Amazon listings. But in some cases, sending visitors straight to Amazon is not ideal. You may want users to first land on your own website before continuing to Amazon.

Google Ads continues to move toward more automated campaign creation and optimization. With AI Max for Search campaigns, advertisers get additional automation layers around targeting, creatives, landing pages, and query matching. One feature that deserves closer attention is Text Customization.

Google’s AI Max enabled campaigns represent a significant shift in how we approach paid search advertising. By leveraging machine learning to automatically expand your reach and optimize performance, these campaigns can deliver impressive results—but only when properly configured and monitored.

If there’s one lever in Google Ads that quietly controls profitability, it’s negative keywords. For years, negative keywords were treated as a routine optimization step—something advertisers revisited while cleaning up search term reports. But in 2026, that role has fundamentally changed.

Back in 2023, we wrote an article about using ChatGPT to identify negative keywords. Cut to 2026, we thought that this topic needed to be revisited as a lot many changes have occured in the AI landscape that needs to be incorporated (if it is being put in practice and even if it is not,… Read more »