Managing Google Ads campaigns can be overwhelming. Between creating compelling ad copy, organizing thousands of keywords, analyzing performance data, and maintaining account hygiene, advertisers often find themselves buried in spreadsheets and repetitive tasks.
Posts Categorized: Google Ads Tips
Digital Ads Benchmark Report by Tinuiti | Q3 2025 | Key Highlights
Tinuiti’s Q3 report showed a compelling mix of volume growth and softening ad prices. Impressions and clicks surged across major platforms, even as CPCs and CPMs moderated, signalling an increasingly competitive but efficient ecosystem for advertisers.
PPC Competitor Secrets: How to Monitor, Analyze & Track Their Google Ads
Running Google Ads in this competitive world is like playing chess. You are making your own moves while trying to predict what moves competitors are making. To stay ahead, you need to know where they are advertising, what keywords they are targeting, and how their campaigns are structured. That’s where competitor monitoring and analysis come… Read more »
Quarterly Roundup | Top PPC News | Q3 2025
In Q3 2025, AI-driven automation took center stage in PPC, with platforms giving advertisers more power to optimize. Ad platforms are rolling out smarter automation, better audience insights, and tools that help advertisers spend smarter. Here’s a quick roundup of what has changed.
Google Ads Experiments in 2025: How to A/B Test Bidding, Creatives & Campaign Changes Effectively
Changing bidding strategy, refreshing ad copy, or tweaking targeting can have a huge impact — positive or negative. Instead of guessing, Google Ads Experiments let you test changes in a controlled way by splitting traffic between your current campaign (the base campaign) and a modified version (the experiment).
