Your affiliate traffic just got more expensive to replace. Amazon cut affiliate payouts sharply this year — which means your ad spend now has to cover what ground affiliates used to cover for free.
Posts Categorized: Google Ads Tips
Digital Ads Benchmark Report by Tinuiti | Q2 2026 | Key Highlights
tay on top of the latest digital advertising trends with Tinuiti’s Q2 report. It explores how major platforms like Google, Meta, and Amazon performed, using anonymized campaign data to offer insights that can help advertisers make smarter decisions and stay ahead of the competition.
AI Max Experiments: Test Google AI Before Rolling It Out Across Your Search Campaigns
Say you want to know whether AI Max is worth turning on for a campaign. The “correct” way to find out, earlier, was to clone the campaign, mirror every setting by hand, wait out a ramp-up period, and hope nothing drifted between the two copies while you weren’t looking. By the time you had a… Read more »
AI Overviews Are Costing Publishers~40% of Their Clicks — Findings From A Field Experiment
For years, the search and content industry has argued over how much traffic Google’s AI Overviews (AIOs) are actually siphoning from websites. Google has downplayed it. Publishers have pointed to steep traffic declines. SEO tools have published observational data. But nobody had causal proof — until now.
Karooya vs Perpetua vs Pacvue: Comparing Three Different Approaches to Amazon PPC Optimization
Amazon advertisers today have more optimization software options than ever before. While most platforms promise better performance and less manual work, they often approach campaign management in fundamentally different ways.
