Google Ads Under Scrutiny — Key Takeaways from Sept 2, 2025 Ruling

Posted by & filed under Google Ads Tips.

The court’s latest opinion addresses Google’s monopoly in search text advertising, a market central to digital advertising spend. The remedies outlined include new requirements for auction transparency and syndication access, though other advertiser-sought changes were declined. This comes from the Memorandum Opinion and Order (Sept 2, 2025) in the United States v. Google antitrust proceedings.