PPC campaigns use a mix of keyword match types to capture as many relevant search queries as possible. However, this can sometimes lead to keyword cannibalisation, where multiple keywords from the same account compete for the same search query, reducing efficiency and making campaign optimisation more difficult.
Posts Categorized: Google Ads Tips
FTC vs. Amazon: What the Sponsored Ads Auction-Pricing Lawsuit Means for Advertisers
Amazon advertisers are used to thinking about CPCs, bids, ROAS and auction competition. But a new lawsuit filed by the U.S. Federal Trade Commission (FTC) could put a much bigger question on the table: Do advertisers actually pay what Amazon’s advertising auction says they should pay?
The New Channels Amazon Sellers Are Betting On After the 2026 Commission Cuts
This is a follow-up to our earlier breakdown of what the Amazon Associates cuts mean for advertisers. Here we look specifically at why Google Ads is becoming the default paid answer, and what it actually takes to run it well alongside Amazon PPC.
What Does Google’s Language Targeting Change Mean For Advertisers?
Google has been gradually bringing more AI into Google Ads for years, from matching and bidding to campaign optimisation. Removing language targeting from Search campaigns is simply the latest move in that ongoing shift toward letting AI make more of these decisions.
Amazon Affiliate Commission Cuts (2026): What Changed and What It Means for Advertisers
Your affiliate traffic just got more expensive to replace. Amazon cut affiliate payouts sharply this year — which means your ad spend now has to cover what ground affiliates used to cover for free.
