Back in 2023, we wrote an article about using ChatGPT to identify negative keywords. Cut to 2026, we thought that this topic needed to be revisited as a lot many changes have occured in the AI landscape that needs to be incorporated (if it is being put in practice and even if it is not,… Read more »
Posts Categorized: Google Ads Tips
Google Ads Auction Insights: 2026 Guide to Tracking and Outmaneuvering Your Competitors
In the ever-evolving landscape of Google Ads, the Auction Insights report remains one of the most powerful yet underutilized tools for competitive intelligence. In 2025-2026, with the shift toward AI-driven campaigns like Performance Max and AI Max, understanding who is “eating your lunch” in the auction has become more complex—and more critical.
PPCChat | Let’s Talk ROAS | 17th February, 2026
In a recent PPCChat discussion, PPC professionals unpacked how ROAS is defined, misunderstood, over-simplified — and sometimes weaponized. From platform-reported numbers vs. real business revenue, to unrealistic targets that throttle campaigns, to the eternal ROAS vs. ROI confusion, it turns out this “simple” metric carries a lot of baggage.
AI Max Search Campaigns: What Advertisers Gain, What They Give Up?
For the past two decades, PPC advertisers have built entire strategies around three fundamental tools: broad match, phrase match, and exact match. We’ve debated their merits, crafted intricate structures, and spent countless hours deciding which match type deserves our budget. AI Max has fundamentally changed this relationship. Not by explicitly removing match types, but by… Read more »
Why Negative Keywords Matter for Brand Safety in Search?
As the digital landscape continues to evolve, it opens up powerful ways to reach diverse audiences. However, this growth also brings challenges—particularly the risk of compromising brand authenticity when ads appear next to offensive content or on brand-unsafe inventory.
