Running a Google Ads audit isn’t about ticking through a generic list anymore — half of what used to matter (manual bid adjustments, Ad Rotation settings, Accelerated delivery) has either been automated away or removed from the platform entirely. This checklist covers what’s actually worth checking in a 2026 account, organized the way you’d actually… Read more »
Posts Categorized: Google Ads Tips
MCP for PPC: Managing Campaigns Without the Manual Work
A lot of PPC work is still the same routine: pull a report, export it, drop it into a spreadsheet, cross-reference it against another export, then actually analyze it. The analysis is the valuable part. Everything before it is friction. That friction is what’s starting to disappear, and the mechanism behind it — Model Context… Read more »
Keyword Cannibalization in Google Ads: How to Identify and Stop Competing Keywords?
PPC campaigns use a mix of keyword match types to capture as many relevant search queries as possible. However, this can sometimes lead to keyword cannibalisation, where multiple keywords from the same account compete for the same search query, reducing efficiency and making campaign optimisation more difficult.
FTC vs. Amazon: What the Sponsored Ads Auction-Pricing Lawsuit Means for Advertisers
Amazon advertisers are used to thinking about CPCs, bids, ROAS and auction competition. But a new lawsuit filed by the U.S. Federal Trade Commission (FTC) could put a much bigger question on the table: Do advertisers actually pay what Amazon’s advertising auction says they should pay?
The New Channels Amazon Sellers Are Betting On After the 2026 Commission Cuts
This is a follow-up to our earlier breakdown of what the Amazon Associates cuts mean for advertisers. Here we look specifically at why Google Ads is becoming the default paid answer, and what it actually takes to run it well alongside Amazon PPC.
