When Performance Max results change after you swap creative, it’s hard to know whether the creative was the reason. Google’s help center now documents A/B testing assets for Performance Max, which lets you compare two sets of assets side by side. This guide walks through how to set up your first test.
Posts Categorized: Google Ads Tips
Master Google Ads Negative Keyword Lists: Types, Strategy & Best Practices
Manually adding negative keywords to individual campaigns can be tedious and time-consuming. Negative keyword lists make it easier to group related terms and apply them across multiple campaigns at once. This keeps your account organised, simplifies ongoing management, and makes it easier to update exclusions as search behavior changes.
Google Ads Account Audit Checklist (2026): What to Check and Why
Running a Google Ads audit isn’t about ticking through a generic list anymore — half of what used to matter (manual bid adjustments, Ad Rotation settings, Accelerated delivery) has either been automated away or removed from the platform entirely. This checklist covers what’s actually worth checking in a 2026 account, organized the way you’d actually… Read more »
MCP for PPC: Managing Campaigns Without the Manual Work
A lot of PPC work is still the same routine: pull a report, export it, drop it into a spreadsheet, cross-reference it against another export, then actually analyze it. The analysis is the valuable part. Everything before it is friction. That friction is what’s starting to disappear, and the mechanism behind it — Model Context… Read more »
Keyword Cannibalization in Google Ads: How to Identify and Stop Competing Keywords?
PPC campaigns use a mix of keyword match types to capture as many relevant search queries as possible. However, this can sometimes lead to keyword cannibalisation, where multiple keywords from the same account compete for the same search query, reducing efficiency and making campaign optimisation more difficult.
