Amazon advertisers today have more optimization software options than ever before. While most platforms promise better performance and less manual work, they often approach campaign management in fundamentally different ways.
Posts Categorized: Google Ads Tips
The PPC Keyword Balancing Act: Finding the Right Keyword Count for Campaigns, Ad Groups, and Accounts
Most PPC marketers know the two fundamental building blocks of a successful Google Ads campaign: keywords and negative keywords. Together, they improve targeting, reduce wasted ad spend, and help ensure your budget is spent on the clicks that matter most. But if they aren’t managed carefully, they can quickly clutter your account and make it… Read more »
Google Ads Trademark Bidding in India: Key Court Cases and Rulings
Can advertisers bid on a competitor’s trademark in Google Ads? This question has been at the center of multiple legal battles in India over the past decade. Courts have examined whether using trademarks as keywords amounts to infringement, whether Google can be held liable for allowing such bidding, and how trademark rights should be balanced… Read more »
Google’s 42 Lead Gen Launches: What Marketers Need to Know in 2026?
Every advertiser wants quality leads, but even with optimised bids and precise targeting, spam and low-intent leads can fill the pipeline without driving business growth. Recognising that lead generation is a quality and measurement challenge, not just a volume game, Google is building solutions focused on capturing genuine intent.
Hindware vs Google: A Landmark Trademark Bidding Case That Could Reshape Search Advertising in India
Google’s trademark bidding practices have been under legal scrutiny in India for years. While previous cases, including the MakeMyTrip dispute, left advertisers with unanswered questions about whether competitors could bid on trademarked keywords, a recent Delhi High Court ruling involving sanitaryware brand Hindware has delivered one of the strongest judgments yet on the issue.
