For years, the search and content industry has argued over how much traffic Google’s AI Overviews (AIOs) are actually siphoning from websites. Google has downplayed it. Publishers have pointed to steep traffic declines. SEO tools have published observational data. But nobody had causal proof — until now.
Posts Categorized: Google Ads Tips
Karooya vs Perpetua vs Pacvue: Comparing Three Different Approaches to Amazon PPC Optimization
Amazon advertisers today have more optimization software options than ever before. While most platforms promise better performance and less manual work, they often approach campaign management in fundamentally different ways.
The PPC Keyword Balancing Act: Finding the Right Keyword Count for Campaigns, Ad Groups, and Accounts
Most PPC marketers know the two fundamental building blocks of a successful Google Ads campaign: keywords and negative keywords. Together, they improve targeting, reduce wasted ad spend, and help ensure your budget is spent on the clicks that matter most. But if they aren’t managed carefully, they can quickly clutter your account and make it… Read more »
Google Ads Trademark Bidding in India: Key Court Cases and Rulings
Can advertisers bid on a competitor’s trademark in Google Ads? This question has been at the center of multiple legal battles in India over the past decade. Courts have examined whether using trademarks as keywords amounts to infringement, whether Google can be held liable for allowing such bidding, and how trademark rights should be balanced… Read more »
Google’s 42 Lead Gen Launches: What Marketers Need to Know in 2026?
Every advertiser wants quality leads, but even with optimised bids and precise targeting, spam and low-intent leads can fill the pipeline without driving business growth. Recognising that lead generation is a quality and measurement challenge, not just a volume game, Google is building solutions focused on capturing genuine intent.
