Google has been gradually bringing more AI into Google Ads for years, from matching and bidding to campaign optimisation. Removing language targeting from Search campaigns is simply the latest move in that ongoing shift toward letting AI make more of these decisions.
Posts Categorized: Google Ads Tips
Amazon Affiliate Commission Cuts (2026): What Changed and What It Means for Advertisers
Your affiliate traffic just got more expensive to replace. Amazon cut affiliate payouts sharply this year — which means your ad spend now has to cover what ground affiliates used to cover for free.
Digital Ads Benchmark Report by Tinuiti | Q2 2026 | Key Highlights
tay on top of the latest digital advertising trends with Tinuiti’s Q2 report. It explores how major platforms like Google, Meta, and Amazon performed, using anonymized campaign data to offer insights that can help advertisers make smarter decisions and stay ahead of the competition.
AI Max Experiments: Test Google AI Before Rolling It Out Across Your Search Campaigns
Say you want to know whether AI Max is worth turning on for a campaign. The “correct” way to find out, earlier, was to clone the campaign, mirror every setting by hand, wait out a ramp-up period, and hope nothing drifted between the two copies while you weren’t looking. By the time you had a… Read more »
AI Overviews Are Costing Publishers~40% of Their Clicks — Findings From A Field Experiment
For years, the search and content industry has argued over how much traffic Google’s AI Overviews (AIOs) are actually siphoning from websites. Google has downplayed it. Publishers have pointed to steep traffic declines. SEO tools have published observational data. But nobody had causal proof — until now.
