Google’s trademark bidding practices have been under legal scrutiny in India for years. While previous cases, including the MakeMyTrip dispute, left advertisers with unanswered questions about whether competitors could bid on trademarked keywords, a recent Delhi High Court ruling involving sanitaryware brand Hindware has delivered one of the strongest judgments yet on the issue.
Posts Categorized: Google Ads Tips
How to Track Amazon Attribution Through an Intermediate Landing Page?
Many Amazon sellers use Google Ads or Microsoft Ads to drive traffic directly to their Amazon listings. But in some cases, sending visitors straight to Amazon is not ideal. You may want users to first land on your own website before continuing to Amazon.
Google Ads Negative Keywords: How to Find and Use Them to Improve Performance?
To optimise your PPC efforts, it’s crucial to review and update your Negative keywords regularly. One effective way to identify new negative keywords is by analysing the Google Ads Search Terms Report.
AI Max Text Customization: How Google Dynamically Changes Search Ad Copy
Google Ads continues to move toward more automated campaign creation and optimization. With AI Max for Search campaigns, advertisers get additional automation layers around targeting, creatives, landing pages, and query matching. One feature that deserves closer attention is Text Customization.
Mastering URL Expansion in Google Search Campaigns
Google’s AI Max enabled campaigns represent a significant shift in how we approach paid search advertising. By leveraging machine learning to automatically expand your reach and optimize performance, these campaigns can deliver impressive results—but only when properly configured and monitored.
