Temu, a major player in the U.S. e-commerce landscape, recently ceased its Google Shopping ads due to increased tariffs and regulatory changes. This move has created a significant opportunity for Amazon sellers to capture market share in categories where Temu was previously dominant.
Posts Categorized: Google Ads Tips
Google Ads for Amazon Products: Setting Up a Tracking Template
Continuing our series on running Google Ads for Amazon products, we’ve covered campaign structure, keywords, ad copies, and bidding strategies. Now, it’s time to dive into a crucial aspect of campaign optimization—setting up tracking templates. Tracking templates are essential for capturing valuable data that helps you measure the effectiveness of your Google Ads campaigns driving… Read more »
Google’s Revised Antitrust Judgment: What It Means for Advertisers (2025)
The Revised Proposed Final Judgment (RPFJ) against Google introduces new measures aimed at enhancing competition, particularly in search and advertising markets. Here’s what’s new and why it matters.
How to Know Competitors’ Google Ads Budget?
In today’s digital world, online advertising has become an essential requirement. With this increasing demand to rank at the top of search engine results, competition has increased. To establish a strong online presence, you have to plan your advertising budget as per your competitors.
Google Ads for Amazon Products: Budget & Bidding Strategies
In our continuing series on running Google Ads for Amazon products, we’ve covered campaign structure, keyword selection, and ad copies. Now, let’s dive into one of the most crucial aspects of paid search success—budgeting and bidding strategies. Choosing the right bidding approach ensures that your ads reach the right audience while maintaining profitability.
