After including rewording and reordering to the exact match keywords last year, Google Ads announced changes to close variants of exact match keywords last week that allows similar terms matching.
Posts Categorized: Google Ads Tips
ITP 2.0 – Dealing With This Change In Your Bing Ads and Google Ads Account
Apple is all set to release the new version of Safari this month, which will also see them going live with ITP 2.0. An upgradation from ITP 1.0, now the 24-hour window cookie access will be removed, making it more difficult to track back cross-site conversions.
PPCChat | Living In The New Google Ads UI | 28 Aug, 2018
This week’s PPCChat session, hosted by Julie F Bacchini, discussed about the new Google Ads UI, what PPCers like or dislike about it, coolest feature introduced there, how they are dealing with roadblocks, suggestions they would like to give Google Ads team and more.
How to Use Google Ads Keyword Planner?
Google Ads Keyword Planner helps advertisers identify the right set of keywords that can help refine their targeting and reach out to a relevant target audience
Google Ads To Remove Option To Opt Out Of Mobile Apps Targeting
Google Ads will soon take the option from advertisers that allowed them to target and exclude app inventory in their Google Display Network ads. In light of this change that is set to be materialized the next month, advertisers need to gear up to stop unwanted mobile app traffic.
