PPC Audit is a key task for advertisers. To withstand the competitive winds, advertisers must not only optimize Google Ads account (auditing campaign settings, ad copy, keywords, targeting, etc.) but also audit the competitive landscape.
Posts Categorized: Google Ads Tips
What message to add in AdWords message extension?
The new message extension has opened the prospect to reach out to audience that prefer the mode of messaging over calling or who are just scrutinizing a marketer and the business offering before taking the final plunge.
Mobile Marketing & Measuring its Success
Building on the micro-moments is what Google’s focus point was during their keynote session last year. The prospect of mobile marketing was speculated to be humongous along with a recurring deterrent – How to measure mobile success?
Merkle | Digital Marketing Report Q4 2016 – Highlights
Merkle released the Q4 2016 Digital Marketing Report, covering some of the major findings in Paid Search, Organic, Social Media. We have picked some of the key highlights of the report in this post.
6 Strategies To Track & Stay Ahead of AdWords Competitors
PPC competition can be intimidating. But being innovative and adopting best practices can help fight your AdWords competitors intelligently.
