Few years back we had created a Negative Keywords Quiz, to check the scale of familiarity and understanding of negative keywords. We thought, it would be great to look into the responses and derive some findings out of it. Here is what we found.
Posts Categorized: Negative Keywords
Custom Negative Terms- What it is & How to use it?
Our Negative Keywords Tool helps you identify problem areas in your Google Ads account that may be driving up costs without delivering results. It highlights irrelevant search terms that are draining your budget and converting poorly, and recommends negative keywords to block them.
Exact Match Close Variants Sees Yet Another Change
After including rewording and reordering to the exact match keywords last year, Google Ads announced changes to close variants of exact match keywords last week that allows similar terms matching.
Karooya’s “Must-Add” Negative Keywords – What it is and How to use it?
Our Negative Keywords Tool has been helping clients save on ad spend being wasted on irrelevant keywords. We have now and then added features to make it overly useful and hands-on. One such feature that we would like to touch on is the “Must-Add” negative keywords.
Difference Between Keyword and Search Queries in Amazon Ads
Showing relevant results for a query entered by a customer increases the likelihood of a conversion, even for Amazon Ads advertisers. What results to display depends on the keywords being targeted.


