Posts Categorized: Negative Keywords

Negative Keywords and your PPC campaign go hand-in-hand. It is close to impossible for your Google Ads account to function effectively without the use of negative keywords. There impact on overall performance is immense as it controls the unwanted clicks and increases the conversion rate.

Here are two posts that highlight the importance of negative keywords.

[Post Updated on 18 September 2019] The post was updated with screenshots from the new Google Ads Interface. To ensure continuity of a result-driven PPC campaign, marketers need to keep on building their negative keywords. So, if you thought of creating negative keywords list once was enough, the answer is ‘Definitely Not’.

As a PPCer, you would have pre-decided on some negative keywords that you would want to assign to your campaign. Part of such irrelevant terms are the ‘curse words’ or swear words. Marketers do not want to in any way show their ads for such words. But are all search terms with the cuss words really irrelevant?… Read more »

Negative keywords is one of the best ways to cut down on AdWords spend. To ensure that the same is sustained, negative keywords need to be expanded and reviewed occasionally. One of the ways to identify negative keywords is through AdWords Search Term Report. Instead of grilling yourself in doing mental keyword research you can… Read more »