Welcome to this week’s PPC News recap! Need for negative keywords for Amazon Advertising, Create right Facebook Audience, Changes made to earned subscribers column in Google Ads, Smart Bidding to drive better omnichannel results in Google Ads, and more.
Negative keyword match type helps to improve your click-through rate and reduce wasted ad spend. By using an appropriate match type, we influence the way of how a negative keyword should work in blocking the irrelevant search terms. Read more »
We say, why not! Using broad match negative keywords is no restriction but yes, it does come with a rulebook to follow.
Hosted by @NeptuneMoon, this week’s PPCChat session was focused on Brand and Bidding. Experts shared their views on reasons for bidding on brand terms, their success and failure, reasons for bidding on competitors’ terms and more.
Welcome to this week’s PPC News recap! Announcement of product negative keyword conflicts report, 3 tricks to solve common Facebook Ads issues, Availability of Optimization Score in the Google Ads mobile app, Launch of Sponsered Display in Amazon, Update regarding Accelerated delivery sunset and more.
