Learn about location bid adjustments, choosing the right bidding strategy for your PPC campaign, AdWords remarketing learner’s guide, the top shared AdWords posts and more in this week’s PPC News.
A range of changes announced throughout this year has impacted the paid search landscape. On one hand it offers customers with easy access to information that they are searching for and on the other hand, advertisers are given ample opportunities to showcase relevant content. Such actions brings about meeting customer expectations and helping advertisers have an upper hand in getting desired leads for their business.
A search term is used by marketers to ascertain whether they want to bid for that term to show their ad or block it from displaying their ads. As much bidded keywords play a pivotal role in running ads, negative keywords add on by controlling the ad from driving unwanted traffic and hence unwanted ad spend.
Don’t miss the top announcements of the year 2015 and learn which ones could be adopted for your PPC strategy the next year. Also, learn about the Smart Goals feature and how it may actually be a beneficial tool for your business. Know about the common mistakes made in call tracking, make PPC work for your business, the optimal AdWords CPC and more.
PPC experts share their view point and experience of newly launched features or strategies that they adopted in these PPC discussion held throughout the year. Here are the top ppc discussions handpicked for your intervention. Learn from these discussions and explore the opportunities as revealed in all these chats.