It is always very important to know that how people are interacting with the landing page that you are showing to them. Landing pages play a vital role in making customer aware about your services and ultimately getting them converted.
The PPC space holds scope to learn and unlearn. The last week covered topics on match types, the new AdWords Keyword Planner, the countdown customizer along with a recap of SMX Advanced session on Ad Creation.
From the SMX Advanced 2015, here are the links to presentations on paid search marketing:
With SMX Advanced conference held the last week, all you internet marketers can find a lot to learn from their expert sessions. Also, discussed the previous week were ways to optimize campaigns using labels and fixing disapproved products for Google Shopping campaigns.
In 2014, Google announced the change in keyword matching behaviour for Exact Match and Phrase Match. You can no longer opt-out of the “Close Variants.” The close variants include singular and plural forms, stemmings, misspelling of your keywords. It means, if you have a keyword [blue widget], your ads will get shown for queries like “blue widgets,” “blue widgetry”, “blue wigdet” and so on.