Posted by & filed under PPC Roundup.

Missed out on top PPC posts published in the month of November? Here’s a quick recap of what was trending. Learn about LinkedIn Audience Insights, scale your paid advertising strategies for the holiday season, AdWords launches innovative features for the holiday peak time  and more news covered in this month’s recap of Top PPC News.

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Posted by & filed under Google Ads Tips.

Taking the decision to try out an alternate bidding strategy might be a difficult step to take, especially when the certainty of consistency in performance is not known. In such a case, it is a better option to first test how the change will impact the overall performance. AdWords Drafts & Experiments helps advertisers test the change without disrupting the existing campaign.

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Posted by & filed under PPC Roundup.

Holiday season strategies was the top topic of discussion the last week. Here are the articles that discuss about bid estimates during holiday season, making your AdWords account profitable while growing it simultaneously, new controls on automated bidding introduced by Bing Ads and other posts captured in this Week’s PPC News Recap.

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