In line with AdWords, Bing Ads Keyword Planner gives keyword suggestions, search volume trends, suggested bids and impression shares, etc. to help advertisers productively do keyword planning for their campaigns.
This week’s PPCChat session was hosted by Julie F Bacchini and the topic of discussion was coping with changes in the PPC platform, how to stay informed about it, steps to take when a change is announced and more.
How Bing Ads will evolve in 2018, whether advertisers choose search advertising or display advertising, Bing Ads updates exact match close variants to include reordered keywords, strategies to help B2B advertisers make the most from their PPC activities and more in this week’s PPC News recap.
This week’s PPCChat session was hosted by Robert Brady where he put across a range of questions around PPC Automation, tools for automation, when it can be used, the potential automation task in 2018 and more.
In continuation to our post on using search terms report in the new AdWords interface, we discuss about the Shared Library, where to find it and what each shared item helps you with.