Posted by & filed under PPC Roundup.

Optimize your AdWords account by scheduling your reviews, allocating budget properly and experimenting with a new bidding formula. All this covered in this week’s PPC articles. Also, included are articles on blocking of autocomplete API, Google’s announcement of structured snippet extensions and how to spend less time on reporting.

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Posted by & filed under Google Ads Tips, Keywords.

Search engine marketers argue that broad match keywords have become epic and consider it the mark of an un-optimized account. Such a theory has made Susan Waldes voice out her opinion and advocate the importance of Broad Match Type keywords. In her article, she drives her focus on why broad match keywords are important in giving your SEM account a boost.

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Posted by & filed under Google Ads Tips, Microsoft Ads.

As your PPC account grows you might find it a little difficult to keep a track of things. Companies with in-house PPC may struggle with organizing campaigns, creating seasonal campaigns, building keyword lists etc. More so, defining a proper workflow and task management may affect their marketing strategies. Alternately, the agencies handling multiple PPC accounts may experience a roadblock in client expectations vis-à-vis deliverable. You may easily run out of ‘post-its’ to keep a note of actionables or alerts on phone which may just let your phone run out of battery.

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Posted by & filed under Transcripts.

IndianStartupChat is a weekly podcast series on new startups in India and their ecosystem. Moderated by Lakshmi Rebecca, the discussion is spearheaded by Ravi Gururaj, Entrepreneur & NASSCOM Product Council Member and Mukund Mohan, Director at Microsoft Ventures. This podcast , which is the 10th in their series, has the members discussing on starting and scaling up a SAAS based startup.

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