Many have argued on the importance of brand-led campaigns and more so on bidding on the brand’s keywords. While it appears to be a wasted spend, its importance is unmatched. Hence, the reason for many brands opting for brand bidded campaign, in order to leave no stone unturned to reach out to their user base.
This week’s PPCChat session was hosted by Timothy Jensen and the topic of discussion was using Google Tag Manager, adding them to your or client’s sites, desired features for GTM, tips for using GTM on specific channel, resources to learn more about GTM and more.
Merkle released its Digital Marketing Report for Quarter 4, 2017 last week. We elaborate some of the key findings from the report in this post.
Recent update by Google allows users to mute reminder ads, learn how shopping and paid search campaigns go can benefit from each other, understanding and including user intent to find keyword ideas, machine-learning now available for native in-feed ads and more in this week’s PPC News recap
In line with AdWords, Bing Ads Keyword Planner gives keyword suggestions, search volume trends, suggested bids and impression shares, etc. to help advertisers productively do keyword planning for their campaigns.
