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With mobile search witnessing an exponential growth, advertisers have started shifting their focus on conversions via mobile device. For companies who haven’t yet targeted mobile users or are still undergoing deciding where to invest their budget, can determine the website¬†traffic¬†device wise. If the data shows that mobile is routing credible traffic to the site you might think of pushing your ads more often on mobile devices. One of the best ways to do so is with the help of bid adjustments.

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