This week’s PPCChat session, the last one of year 2018, was hosted by Julie F Bacchini. The discussion was about what the PPC experts wish from the advertising platforms; LinkedIn, Google Ads, Bing Ads, Twitter etc., what they want to get more skilled at, what task they wish they have to indulge less in and more.
Year 2018 had Bing Ads make some significant changes and improvements in their platform to stay at-par with Google Ads and also optimize it for its advertisers. Some of the key changes announced were, new importing features, updating Expanded Text Ads and Exact match close variants, and more.
This week’s PPC News recaps the top posts from last week. Google to sunset call-to-action overlay in video ads with an ad extension, now ‘pay for conversions’ in your display campaign, Amazon Ads introduces ‘Amazon Portfolio’ to help track the spend and more.
This year, Google Ads, left advertisers surprised by change of their brand name from AdWords to Google Ads. Further on they introduced Responsive Search Ads, updated the text ads with an additional headline and description, added new ad position metrics, allowed exact match close variants to also include close variations that match the intent and made some other key changes on its platform. Here is a recap of the top announcements made by Google Ads in 2018.
This week’s PPCChat session was hosted by Julie F Bacchini and PPC experts discussed about how the year 2018 went by in the PPC space, the biggest change and worst change introduced, which change impacted them and their clients and more. Read more »
