Last month, Brad Geddes, Co-founder, AdAlysis led a discussion with host Frances Donegan-Ryan during the podcast series presented by Bing Ads. The topic of discussion was understanding the importance of ad testing. To listen to the podcast click here.
Learn about the recent announcements made by Facebook, AdWords new reporting dashboard to be rolled out in coming weeks, the features in Bing Ads not to be missed, Google shopping features to put to practice this holiday season and more insightful articles captured in this Week’s PPC News recap
Selecting the right Landing Page ensures that your PPC campaign gets the closure you are aiming for. A campaign’s performance is determined on analyzing the key metrics. Digging deep into what and what is not driving results can help optimize the performance. Landing Page is one such important contributor in determining how your campaign excels. But how will you ascertain which page to use?
Google’s Shopping Ads have expanded its reach to more countries, Bing’s remarketing bid adjustments to help advertisers adjust bids according to audience lists, showing your ads on Google Maps, Facebook custom audience updated options available to advertisers and more in this week’s PPC News recap.
Auditing your Google Ads account helps uncover improvement areas that can help boost up your campaign performance. But, of the many features and settings, which are those key tasks that need to be reviewed again and again? In this post we share a handy Google Ads Audit Template that can help make your auditing flow smooth and precise.
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