During this week’s PPCChat session, host Julie F. Bacchini led a discussion on “Getting the Support You Need,” exploring both platform support and the value of professional help. The conversation felt particularly timely following recent news that Google Ads now requires advertisers to authorize Google reps to make changes to their accounts before they can submit a support ticket.
Read more »In the ever-evolving landscape of Google Ads, the Auction Insights report remains one of the most powerful yet underutilized tools for competitive intelligence. In 2025-2026, with the shift toward AI-driven campaigns like Performance Max and AI Max, understanding who is “eating your lunch” in the auction has become more complex—and more critical.
Read more »In a recent PPCChat discussion, PPC professionals unpacked how ROAS is defined, misunderstood, over-simplified — and sometimes weaponized. From platform-reported numbers vs. real business revenue, to unrealistic targets that throttle campaigns, to the eternal ROAS vs. ROI confusion, it turns out this “simple” metric carries a lot of baggage.
Read more »This week’s PPCChat focused on the big question: “What does advertising really look like today?” Experts shared their views on the current state of the industry, what feels most unpredictable or challenging right now, and what concerns are top of mind for PPC professionals. Host Julie F. Bacchini guided the conversation, digging into these questions and more.
Read more »Today’s PPCChat focused on “Mistakes in PPC Accounts.” Host Julie F Bacchini invited experts to share the most common pitfalls they see when managing ad accounts, along with tricky platform nuances that are easy to overlook and much more.
Read more »
