Many advertisers wonder why they should pay for clicks on their own brand name, assuming their organic listing is sufficient. In reality, however, bidding on branded keywords remains one of the most powerful tactics in search advertising.
Read more »Julie F Bacchini hosted this week’s PPCChat, welcoming Ginny Marvin to the conversation to answer Google Ads questions from PPC experts.
Read more »Greetings readers! Here is a quick recap of this week’s PPCChat session, inspired by Google Ads’ recently released year in year-in-review graphic. Hosted by Julie F Bacchini, this session focused on the biggest changes seen across major PPC platforms in 2025.
Read more »Managing Amazon Ads in 2025 requires a sharp understanding of keyword match types. With ongoing Amazon algorithm updates that now give more impressions to Auto & Broad while tightening Exact/Phrase coverage, advertisers need a structured match-type strategy more than ever.
Read more »AI has become an integral part of every PPC professional’s workflow. It seems like there’s news about AI almost every day, whether in search or within an ad platform. In this week’s PPCChat session, host Julie F. Bacchini discussed the most hyped aspects of AI in PPC, how AI is reshaping the way experts manage campaigns, and more.
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