In this week’s PPCChat discussion, Julie F. Bacchini explored experts’ educational backgrounds, how they began their careers in PPC, and the best advice they would give to someone just starting out in the industry.
Read more »This week’s PPCChat discussion was a lively one. Host Julie F. Bacchini sought PPCers’ views on an old-school PPC practice and strategy, what a new-school PPC practice or strategy marketers swear by and what experts’ hottest “old school” vs. “new school” PPC take?
Read more »Tinuiti’s Q1 2026 Digital Benchmark report shows ad spend rising faster than ad pricing across major platforms. Google, Amazon, Instagram, and YouTube saw growth driven by more clicks and impressions, while AI-powered campaigns like Performance Max and Advantage+ continued to shape results.
Read more »This week’s discussion focused on expert perspectives on what’s happening in the industry right now—are clients concerned, and are they noticing a dip in performance? Julie F. Bacchini led the conversation.
Read more »If there’s one lever in Google Ads that quietly controls profitability, it’s negative keywords. For years, negative keywords were treated as a routine optimization step—something advertisers revisited while cleaning up search term reports. But in 2026, that role has fundamentally changed.
