July saw major updates in paid advertising. Google’s AI ads now pull headlines from blog posts and create sitelinks automatically. Google Analytics added Reddit cost tracking for better campaign insights. Amazon cut back on Google Shopping ads, opening the door for other businesses to benefit and more.
Read more »Here is the screencap of this week’s PPCChat session where host Julie F Bacchini sought PPCers views on their dream jobs in PPC and out of PPC.
Read more »Here is the screencap of this week’s PPCChat session, where host Julie F Bacchini engaged experts in a discussion about the platforms they use to reach cold audiences. The conversation covered whether there are significant differences in performance between cold and warm audiences, if those differences vary by platform, and more.
Read more »On July 11, 2025, the UK Competition and Markets Authority (CMA) published a set of documents evaluating competition in core markets like search engines and housebuilding. These include the Proposed Decision, and supporting annexes on Market Outcomes and Profitability Analysis.
Read more »During this week’s PPCChat session, host Boris Beceric sought experts’ views on Colin Slattery‘s article on hidden search terms, performance gap on visible and hidden search terms, tactics used to limit wasted spend from hidden terms and more
Read more »
