Running a Google Ads audit isn’t about ticking through a generic list anymore — half of what used to matter (manual bid adjustments, Ad Rotation settings, Accelerated delivery) has either been automated away or removed from the platform entirely. This checklist covers what’s actually worth checking in a 2026 account, organized the way you’d actually work through an audit: structure first, then spend, then the automation layer most accounts still haven’t configured correctly.
Read more »During this week’s PPCChat session, host Julie F. Bacchini led a discussion on AI and its impact on the PPC industry. The conversation explored how AI is affecting the ability to find PPC work and clients, what PPC professionals see as their key competitive advantages, and their concerns and excitement about the future of PPC.
Read more »During this week’s PPCChat session, PPC professionals shared their thoughts on AI companies’ responsibility and potential legal liability, how AI could be regulated, the rise of AI agents performing tasks on people’s behalf, and more.
Read more »Amazon Attribution helps advertisers measure how external marketing contributes to Amazon sales. With several tools offering different features and approaches, choosing the right one can be challenging. Here’s a quick look at Karooya, Skai, Pacvue, and AMPD and how they compare.
Read more »Hosted by Julie F Bacchini, this week’s PPCChat focused on the impact of Google’s recent bidding changes on PPC campaigns. Advertisers shared their experiences, including rising CPCs, higher costs, and changes in campaign performance, as well as how they are adapting to the update.
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