This week’s PPCChat explored how PPCers assess competitive positioning, from Auction Insights and ad libraries to landing pages and AI. The discussion also highlighted how AI is changing competitor research and brand positioning.
Read more »In Q3 2026, AI-powered automation continued to shape PPC, with ad platforms rolling out smarter optimisation, deeper audience insights, and new tools to help advertisers manage campaigns more efficiently. Here’s a quick look at the key updates from the quarter.
Read more »Running a Google Ads audit isn’t about ticking through a generic list anymore — half of what used to matter (manual bid adjustments, Ad Rotation settings, Accelerated delivery) has either been automated away or removed from the platform entirely. This checklist covers what’s actually worth checking in a 2026 account, organized the way you’d actually work through an audit: structure first, then spend, then the automation layer most accounts still haven’t configured correctly.
Read more »During this week’s PPCChat session, host Julie F. Bacchini led a discussion on AI and its impact on the PPC industry. The conversation explored how AI is affecting the ability to find PPC work and clients, what PPC professionals see as their key competitive advantages, and their concerns and excitement about the future of PPC.
Read more »During this week’s PPCChat session, PPC professionals shared their thoughts on AI companies’ responsibility and potential legal liability, how AI could be regulated, the rise of AI agents performing tasks on people’s behalf, and more.
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