This week’s PPCChat, hosted by Susie Marino, explored the PPC job market from both the job seeker’s and employer’s perspectives, amid layoffs and hiring challenges. Topics included the pros and cons of working in-house, at an agency, or as an independent consultant; AI’s role in PPC hiring; and tips for navigating the job market.
Read more »When Performance Max results change after you swap creative, it’s hard to know whether the creative was the reason. Google’s help center now documents A/B testing assets for Performance Max, which lets you compare two sets of assets side by side. This guide walks through how to set up your first test.
Read more »Manually adding negative keywords to individual campaigns can be tedious and time-consuming. Negative keyword lists make it easier to group related terms and apply them across multiple campaigns at once. This keeps your account organised, simplifies ongoing management, and makes it easier to update exclusions as search behavior changes.
Read more »This week’s PPCChat explored how PPCers assess competitive positioning, from Auction Insights and ad libraries to landing pages and AI. The discussion also highlighted how AI is changing competitor research and brand positioning.
Read more »In Q3 2026, AI-powered automation continued to shape PPC, with ad platforms rolling out smarter optimisation, deeper audience insights, and new tools to help advertisers manage campaigns more efficiently. Here’s a quick look at the key updates from the quarter.
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