This week’s discussion focused on expert perspectives on what’s happening in the industry right now—are clients concerned, and are they noticing a dip in performance? Julie F. Bacchini led the conversation.
Read more »If there’s one lever in Google Ads that quietly controls profitability, it’s negative keywords. For years, negative keywords were treated as a routine optimization step—something advertisers revisited while cleaning up search term reports. But in 2026, that role has fundamentally changed.
During this week’s PPCChat session, host Julie F Bacchini gathered expert perspectives on brand vs. competitor keywords. Do they generally advise clients/brands to advertise on their brand terms? And do they separate brand term advertising in your reporting?
Read more »PPC is constantly evolving, with new strategies and trends emerging all the time, so there’s a lot to keep up with. In this roundup, we’ve gathered the most important news and feature updates to help you stay informed and ahead.
Read more »In this week’s PPCChat, host Julie F. Bacchini asked experts to share their views on PPC best practices, the worst and best advice they’ve heard, and the strategies they personally follow.
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