The past few weeks have brought big changes to PPC, from OpenAI testing ads and Meta launching ads on Threads to TikTok moving toward a US spinoff. Host Julie F Bacchini unpacked how PPC pros feel about ads coming to ChatGPT, the TikTok shake-up, and which platforms truly fit their brands.
Read more »As the digital landscape continues to evolve, it opens up powerful ways to reach diverse audiences. However, this growth also brings challenges—particularly the risk of compromising brand authenticity when ads appear next to offensive content or on brand-unsafe inventory.
Read more »In this week’s PPCChat discussion, host Julie F. Bacchini invited industry experts to reflect on the PPC practices they’ve already had to move away from in recent years. The conversation also looked ahead—exploring what PPC professionals may need to unlearn as they head into 2026 and beyond.
Read more »Tinuiti’s Q4 report revealed a strong blend of rising volumes and easing ad costs. Impressions and clicks climbed across major platforms, while CPCs and CPMs cooled, pointing to a more competitive yet increasingly efficient environment for advertisers.
Read more »As we navigate the evolving landscape of Amazon Advertising in 2026, one question keeps surfacing: Is the match type campaign strategy still relevant? The short answer is yes—but with important nuances.
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