Most PPC marketers know the two fundamental building blocks of a successful Google Ads campaign: keywords and negative keywords. Together, they improve targeting, reduce wasted ad spend, and help ensure your budget is spent on the clicks that matter most. But if they aren’t managed carefully, they can quickly clutter your account and make it harder to manage.
Read more »During this week’s PPCChat, experts weighed in on first-party data sharing, examined features that assume access to customer data that many regulated advertisers simply don’t have, and shared successful approaches for dealing with competitors.
Read more »Can advertisers bid on a competitor’s trademark in Google Ads? This question has been at the center of multiple legal battles in India over the past decade. Courts have examined whether using trademarks as keywords amounts to infringement, whether Google can be held liable for allowing such bidding, and how trademark rights should be balanced against online advertising practices.
Read more »AI is no longer just a future trend in PPC—it’s now a key part of every marketer’s toolkit. In this week’s PPCChat, PPC professionals discussed how they’re building their AI skills, the tools they’re using to understand customer data better, and the platforms that help them create more effective ads in less time.
Read more »Here’s a screencap from this week’s PPCChat session, where PPC professionals shared the strategies they’re focusing on this summer and discussed the behind-the-scenes account work they’re tackling. The conversation was hosted by Julie F. Bacchini.
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