AI is changing PPC, but how much should marketers trust AI-generated recommendations? In a recent PPCChat discussion hosted by Julie F Bacchini experts shared their experiences, highlighting the importance of human judgment, context, and experience when using AI for PPC.
Read more »tay on top of the latest digital advertising trends with Tinuiti’s Q2 report. It explores how major platforms like Google, Meta, and Amazon performed, using anonymized campaign data to offer insights that can help advertisers make smarter decisions and stay ahead of the competition.
Read more »This week’s PPCChat focused on the lessons PPC experts wish they had learned earlier, covering client and stakeholder communication, PPC career decisions, account management, and valuable insights gained through experience. Here is the screencap of the discussion hosted by Julie F Bacchini.
Read more »July 2026 was another eventful month for digital advertisers, with major platforms rolling out new AI-powered capabilities, creative tools, and campaign management features. Here’s a roundup of the most important advertising platform updates and what they mean for marketers.
Read more »If you sell on Amazon and run any kind of off-platform marketing — Google Ads, Meta, email, other partnerships — the Brand Referral Bonus (BRB) is one of the more underused levers on the table. It’s not new, but most brands either don’t have it configured correctly or don’t understand what it’s actually rewarding.
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