This week’s discussion centered around the emergence of ads in AI Overviews and the rollout of AI Max campaigns. While a few have seen AI Overview ads—mostly in Copilot—most haven’t, and there’s widespread confusion about how they work, how to track them, and their real value. Advertisers are cautiously testing AI Max, but early feedback suggests it behaves similarly to broad match, leading to mixed reactions and ongoing uncertainty.
Read more »July saw major updates in paid advertising. Google’s AI ads now pull headlines from blog posts and create sitelinks automatically. Google Analytics added Reddit cost tracking for better campaign insights. Amazon cut back on Google Shopping ads, opening the door for other businesses to benefit and more.
Read more »Here is the screencap of this week’s PPCChat session where host Julie F Bacchini sought PPCers views on their dream jobs in PPC and out of PPC.
Read more »Here is the screencap of this week’s PPCChat session, where host Julie F Bacchini engaged experts in a discussion about the platforms they use to reach cold audiences. The conversation covered whether there are significant differences in performance between cold and warm audiences, if those differences vary by platform, and more.
Read more »On July 11, 2025, the UK Competition and Markets Authority (CMA) published a set of documents evaluating competition in core markets like search engines and housebuilding. These include the Proposed Decision, and supporting annexes on Market Outcomes and Profitability Analysis.
Read more »
