This quarterly roundup brings you the important updates from the major ad platforms. We see some major shifts—from smarter targeting options to improved automation tools. Here’s a quick snapshot of what has changed and why it matters for advertisers.
Read more »In this week’s PPCChat session, host Duane Brown explored how ad copy and ad creative — the dynamic duo — can support B2B advertisers across various ad platforms, including campaigns for lead generation, local ads, and non-profits.
Read more »To expand the reach of your products or services, platforms such as Amazon and Google Ads are top choices. Are you thinking about reaching more people with your Amazon products? A Google Ads campaign could seriously level up your success.
Read more »During this week’s PPCChat session, PPCers shared what they find working in Google ads, Microsoft, Meta and LinkedIn. Here is the screencap of the entire discussion which was hosted by Duane Brown.
Read more »As the U.S. Department of Justice pushes forward with antitrust actions against Google, multiple filings outline sweeping remedies that could reshape the advertising landscape. From auction transparency to ad tech restructuring, here’s what advertisers should know:
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