Duplicate Keywords is an unnecessary competition that you would prefer to avoid, as it builds competition not with competitors ads but your own ads. Though advertisers might find its presence harmless, it does have significant affect on your campaign’s performance.
Posts Categorized: Google Ads Tips
How To Increase Keyword Impressions In Google Ads?
An ideal practice to drive relevant conversions from your ad is to identify the right keywords. And improving impression share for the relevant keyword optimizes your CTR and conversion performance. So, how do you work out maximizing your keyword impressions?
Using Tracking Template In Google Ads
The tracking template in Google Ads helps you track the source of the ad clicks. The template allows you to specify the URL parameters that give you information about the device, network. keyword etc. that drove the click.
Avoid Keyword Cannibalization In Paid Search Campaign
PPC campaigns use a mix of keyword match types to leave no opportunity in tapping the right search query. But is it resulting in triggering the right ad at the right cost and delivering results.
Using Text Messages To Generate More Leads For Your Business
Statistics show that about 4.2 billion people are texting worldwide and about 97% of American adults use their smartphones for texting purpose. It is apparent that text messages are looked up as a convenient medium to strike a conversation.
