Hello readers! Here’s a recap of this week’s PPCChat session, hosted by Julie F. Bacchini, where the discussion centered on the key metrics PPC professionals prioritize, the most underrated and misunderstood metrics, and much more.
Read more »Keywords used to be simple: pick the right ones, block the wrong ones, and you were set. Fast forward to 2025, and the story is a lot more complicated. With AI-driven campaigns, blurred match types, and Google rolling out negative keyword updates left and right, advertisers are asking: “Do keywords still matter? And how do I stop wasting budget on the wrong ones?”
PPC has evolved significantly, and it is a good time for PPC professionals to discuss forecasting. Do experts do any type of forecasting for their clients or stakeholders? Do they use any tools for forecasting? This was discussed further by host Julie F. Bacchini during this week’s PPCChat session.
Read more »In the fast-paced world of digital marketing, AI is no longer a luxury—it’s an advertiser’s secret weapon. Whether you’re running Google Ads or crafting social media campaigns, AI can help you generate high-performing ad copy faster than ever.
Read more »Here’s a recap of this week’s PPCChat session, where host Julie F. Bacchini asked PPCers to share their views on common budget-related questions, how they approach setting a budget strategy for a new brand, what clients typically understand about budgeting, and more.
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