We all make assumptions, and at times, they can go wrong. In the PPC industry, experts make mistakes which still haunt them. Clients might ask something to do, which PPCers know is wrong. All experts need help to understand if the things they are dealing with are right or wrong. Host Julie F Bacchini addressed all these concerns during this week’s PPCChat session.
Read more »Bidding exploration in Google Ads is the period when Smart Bidding experiments with different bids to gather performance data and learn how to best meet your goals. It usually happens after major changes to your campaigns and can last anywhere from a few days to a few weeks.
Read more »In this week’s PPCChat discussion, host Julia Vyse invited experts to share the features they’d add or the problems they’d solve on ad platforms if they had the chance.
Read more »Boost your digital advertising game with Tinuiti’s Q2 report—a detailed look at how major platforms like Google, Meta, and Amazon performed. Using anonymized campaign data, it offers valuable insights to help you stay ahead of the curve and make smarter, data-driven decisions.
Read more »This week’s discussion centered around the emergence of ads in AI Overviews and the rollout of AI Max campaigns. While a few have seen AI Overview ads—mostly in Copilot—most haven’t, and there’s widespread confusion about how they work, how to track them, and their real value. Advertisers are cautiously testing AI Max, but early feedback suggests it behaves similarly to broad match, leading to mixed reactions and ongoing uncertainty.
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