Posts Categorized: PPC Roundup

This week’s edition of PPC news consolidates articles pertaining to upgraded URL migration guide, split testing PPC ads, using Shopping Campaigns optimally, guide to use Google AdWords with Google Analytics and more.

The PPC space holds scope to learn and unlearn. The last week covered topics on match types, the new AdWords Keyword Planner, the countdown customizer along with a recap of SMX Advanced session on Ad Creation.

With SMX Advanced conference held the last week, all you internet marketers can find a lot to learn from their expert sessions. Also, discussed the previous week were ways to optimize campaigns using labels and fixing disapproved products for Google Shopping campaigns.

Gear up for a bunch of informative articles on AdWords, published the last week. The news captured monetizing developer apps, understanding A/B testing for your campaigns, expert tips shared on live chat, using reporting tools to its best, know-how of AdWords features and more.

From Google’s announcement of location specific mobile ads to tips from PPC expert Melissa, here’s the synopsis of the stories that will be ‘food for thought‘ for your PPC campaigns: